Senior Self Defence Academy instructs self defence to people older than 55. Earlier this year, 10 Advertising conceived a poster campaign that showed how knife-pulling punks, mean-looking bikers and other lowlifes don’t stand a chance against the Academy’s graduates. The campaign clearly knocked out the jury at the prestigious Epica Awards and got silver in the ‘Recreation & Leisure’ category.

Agency 10 .Photographed By Kris De Smedt @cestchicagency, production by Stephanie Van Maele@77fotographie, Styling Olivia Francken & Hair& make-up & special effet by Brigitte Petit both on our agency too.

Retouching by Yelle@the studio.

So chic!Thanks to all our crew!

Belinda Cordier.